The two-minute video, which you can view a snippet of here, features images of the missing four-year-old set to the soundtrack of the Simple Minds hit Don't You Forget About Me. It is estimated that the video will be seen by a worldwide television audience of nearly half a billion people. Players from both Manchester United and Chelsea have made televised appeals for assistance.
Madeleine's parents Kate and Gerry McCann attended yet another candlelight vigil in Praia da Luz last Friday night to pray for Madeleine‚Äôs safe return.
Their website, findmadeleine.com was set up to help track Madeleine has now received 75 million hits.
It has been reported that police are investigating several possible sightings of Madeleine, including one recently in Marrakech, Morocco.
It has been over two weeks since Madeleine McCann was snatched from her family's vacation home in Praia Da Luz, Portugal, while her mother and father, Kate and Gerry McCann, were dining at a nearby Tapas bar.
Portuguese police are reportedly now working on the assumption that madeleine may have been the target of pedophile merchants. A range of other possibilities, including the theory that Madeleine could have walked out of her Algarve hotel room by herself or was kidnapped for adoption, have now been discounted by detectives, Portuguese newspapers have reported.
Authorities have confirmed their only suspect, Robert Murat, had phone contact with a key witness on the night the little girl disappeared.