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Published: Apr 2, 2008
Patrick Dempsey Avon Deal Worth $5 Million
by Staff

Patrick Dempsey has signed up as the face of a new men's fragrance for beauty giant Avon.

The Grey's Anatomy star will front the as-yet-unnamed scent, which is set to be launched globally next year (09), in a deal reported to be worth $5 million (£2.5 million) over three years.

Andrea Jung, of Avon, says, "We are thrilled to partner with Patrick Dempsey - an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style.

"We're extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small."

Dempsey adds, "This is an extremely exciting opportunity for me to work with Avon - a brand I have long respected as a global powerhouse with a lot of heart and soul."

But it won't be the first involvement with Avon in the Dempsey household - the actor's wife Jillian has served as the company's global creative colour director since 2006.

This follows on the heels of an announcement that the handsome actor also recently quit smoking and open a cancer treatment center.

Dempsey quit smoking prior to the launch of a new cancer treatment centre he has funded in his home town.

The actor has donated $250,000 (£125,000) of his own money to a new cancer centre at the Central Maine Medical Center in Lewiston, Maine.

And, as he planned to cut the ribbon on the new Patrick Dempsey Center for Cancer Hope and Healing on 31 March (08), the actor decided it was time to stop smoking.

And he's already a fervent anti-smoker.

The 42-year-old says, "The thought of smoking now is absolutely ridiculous and I think more people have to quit smoking.

"There was a defining moment (for me); I remember being outside and I took a puff and I was like, 'You know what, it doesn't taste good anymore to me. This is not what I want to do, and it stopped." (c) WENN

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