Business News
Published: Jan 31, 2013
Coke ad being called racist [VIDEO] by Arab Americans
by staff

Coke ad being called racist [VIDEO] by Arab Americans, As the Super Bowl nears and advertisers release sneak peeks of the half time ads, the companies are getting the exact responses they are seeking – conversation, publicity and folks taking notice.

A Coke ad has been deemed racist after depicting an Arab-American in a stereotypical fashion, according to a Jan. 30 Reuters report.

Coca Cola is being criticized for its ad and is taking heat from the American-Arab Anti Discrimination Committee (ADC), which has condemned the ad. The ad at issue features an Arab-American man walking in desert next to a camel; a group of cowboys, Las Vegas showgirls and other race past him towards a bottle of Coke.

"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" Warren David, president of the ADC told Reuters. "The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies said.

"What message is Coke sending with this?" asked Abed Ayoub, ADC's director of legal and policy affairs. "By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial," he said.

Coca-Cola spokeswoman Lauren Thompson said Coke took a "cinematic" approach with the ad, employing the characters as a nod to movies of the past.

"Coca-Cola is an inclusive brand enjoyed by all demographics," she said in an email. "We illustrate our core values, from fun and refreshment to happiness, inspiration and optimism across all of our marketing communications."


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