Business News
Published: Jul 3, 2014
Whopper gay pride: Have it your way [VIDEO]
by staff


Whopper gay pride: Have it your way [VIDEO], Burger King promotes gay pride and yet another way to have it your way with a new sandwich called the "Proud Whopper."

The gay-pride burger is being sold at one Burger King restaurant in San Francisco on Market Street through Thursday.
The sandwich is served in a rainbow-colored wrapper that reads, "We are all the same inside."

The new campaign is either a stroke of advertising genius or a bit of lame exploitation.

"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management at Burger King, told USA Today. "It shows how we, as a brand, believe in self-expression."

The Market Street Burger King sold Proud Whoppers last weekend during San Francisco's gay pride parade and handed out rainbow Burger King crowns.

The sandwich sells for $4.29 and the only way it differs from the traditional Whopper is its wrapper.

Proceeds from the sales will be donated to scholarships for LGBT high school seniors graduating in 2015.

Most Recent Published Articles




© Copyright 2004-2012 by Post Chronicle Corp.
Top of Page

PostChronicle.com is best viewed with an 1024x768 screen resolution




Disclaimer: The views expressed on this site are that of the authors and not necessarily that of The Post Chronicle™. Since we offer our product free of charge, we run banner advertising in order to cover the operating costs of delivering the material. Read More Here  DMCA Policy Here  Privacy Policy Here Main News RSS Feed Here