Business News
Published: Jul 3, 2014
Whopper gay pride: Have it your way [VIDEO]
by staff

Whopper gay pride: Have it your way [VIDEO], Burger King promotes gay pride and yet another way to have it your way with a new sandwich called the "Proud Whopper."

The gay-pride burger is being sold at one Burger King restaurant in San Francisco on Market Street through Thursday.
The sandwich is served in a rainbow-colored wrapper that reads, "We are all the same inside."

The new campaign is either a stroke of advertising genius or a bit of lame exploitation.

"It showcases who we are as a brand," Fernando Machado, senior vice president of global brand management at Burger King, told USA Today. "It shows how we, as a brand, believe in self-expression."

The Market Street Burger King sold Proud Whoppers last weekend during San Francisco's gay pride parade and handed out rainbow Burger King crowns.

The sandwich sells for $4.29 and the only way it differs from the traditional Whopper is its wrapper.

Proceeds from the sales will be donated to scholarships for LGBT high school seniors graduating in 2015.

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