Business News
Published: Oct 3, 2014
Sexist superheroes shirts denounced [PHOTOS]
by Tashi Singh


Sexist superheroes shirts denounced [PHOTOS], DC comics along with Walmart and Target are facing criticism after marketing so-called "sexist" superhero shirts in their junior section.

The baby onesies and junior shirts suggest only guys can be women-attracting superheroes while girls are only able to date them.

After a number of complaints on Twitter, Facebook and a series of negative Amazon reviews, DC Comics released a statement indicating it would review the merchandise design.

"DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain T-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy"

DC isn't alone when it comes to producing chauvinistic apparel. Last year, an "Avengers" shirt for boys declared, "Be A Hero," while the shirt for girls said, "I Need A Hero." And superhero consumer products for women aren't the only ones to belittle women. In 2011, JCPenny yanked a shirt from shelves that read, "I'm too pretty to do homework so my brother has to do it for me." Additionally, last year, The Children's Place released a checklist tee (it was marked "My Best Subjects" with checked boxes for shopping, music, and dancing; but the final box, next to math, was blank) that drew criticism.

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