And now Adidas has fired their final volley, dumping their exclusive contract with the University of Central Florida instead of renewing it for the 2010 season, reports the Orlando Sentinel.

Marcus Jordan, the teenage son of Michael Jordan and a freshman at the Univ. of Central Florida, was promised he could wear his dad's famous Nike Air Jordan sneakers for his basketball season by the college.

But this created is an unsettled issue for the school: they had a binding contract with Adidas until 2010 to use their equipment exclusively.

However, according to Marcus Jordan, 18, the matter was discussed at the time he was recruited, and he was told there was "no problem", reports the Orlando Sentinel, if he wanted to wear his dad's brand sneaker during the Knights' college games.

"When I was being recruited, we talked about it," Marcus Jordan said in a statement. "They said they had talked to the Adidas people, and it wasn't going to be a problem. I think everybody understands how big of a deal it is for my family."

UCF came under fire from Adidas, and faced a problem with the $3M contract to use Adidas exclusively for six years, a contract that was due for review and renewal in 2010.

The most difficult part is that the money they receive for that agreement provides a good chunk of the athletic department's operating budget, not to mention sneakers, equipment and apparel.

Marcus Jordan, while expressing his desire not to "hurt" anyone, nonetheless stuck to his guns and went with his dad's sneakers:

"It's a level of importance with the Jordan brand and my family," he said. "It's no disrespect to Adidas. I have a high level of respect for Adidas, but I'm going to be wearing Jordan shoes. I'm wearing the Adidas uniform, and all my other UCF gear is Adidas, but the shoes are going to be Jordan brand."

At some point, it's hopeful another sponsor will come along to help with the school equipment costs.

Below is a video of young Marcus Jordan: