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Published: Jan 28, 2011
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New NBC Universal Logo (PHOTO) Stupid?
by Mike Baron


NBC Universal has changed their logo to a more modern, "cleaner" look - but is the new logo really what they were going for?

Upon first glance of the new NBCUniversal logo - now without the space - one reviewer said "Why on earth would they change it to that?" So we asked another person, and their opinion was this: "I get what they were going for, but this looks like something someone made in 'PowerPoint'."

Ouch!

We think we like it - The globe silhouette and colors are now gone - and NBCUniversal is one word, one solid color. We like the idea - not sure about the font though.

HuffPo reports that the peacock will remain part of the brand of NBC, the broadcaster, while the spinning globe will still be part of the graphic for Universal, the movie studio and theme park operator. And officially, the company's name is still NBC Universal.

But the space-less corporate logo is meant to represent the unity of its two main divisions as it is set to be taken over by cable operator Comcast in a deal that is to close on Friday.

Larger photos here.


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