Let us first give you a little history on the Jonestown massacre - In November of 1978, a mass murder-suicide left more than 900 members of Jim Jones' People's Temple dead after they drank cyanide-laced, grape-flavored punch.

Now on to the restaurant's billboards who have stirred up the Indiana community: The billboards pictured a glass containing some type of punch with the words, "We're like a cult with better Kool-Aid."

Then the kicker - "To die for!"

You can see how some people might have been offended! Jeff Leslie, vice president of sales and marketing at Hacienda, has had the billboards taken down -- and is feeling like the marketing department got a little ahead of themselves.

"Our role is not to be controversial or even edgy. We want to be noticed - and there's a difference," he said. "We have a responsibility to (advertise) with care, and that's why we're pulling this ad. We made a mistake and don't want to have a negative image in the community."

"It went the wrong direction, hit a nerve, and we have come to realize we should not have done this billboard. We lost the core message."

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