|NY DAILY NEWS|
The TV show "60 Minutes" recently profiled companies that track you for marketing purposes. were you aware that Google, Bing and Yahoo saves and lists all your Web searches?
Might I suggest DuckDuckGo.com instead of Google to browse the Web. My MINI friends should especially like it.
The search engine DuckDuckGo might look like Google and walk the Web like it, as well, but it sure quacks a different tune when speaking of online privacy and onscreen clutter.
The DuckDuckGo search engine does not track its users, personalize or filter results, or send search information to advertisers. You get unbiased search results that do not fall prey to the “filter bubble” based on the user. Not to mention it boasts alot less ads and spam, as well as no next page. As you scroll down and the results automatically load. The results begin with instant answers above the links.
You can also fine-tune a DuckDuckGo search with the !bang command. Just key in a search term and then an exclamation mark in front of the site you want to go to, say for example Donald Duck and !Facebook. DuckDuckGo then automatically finds that cartoon character at that site.
Has this resonated with users? Absolutely, as witnessed by the company reaching 1 billion searches for the first time in 2013 and tripling its daily average of searches to nearly 5 million this month. That is tiny compared with Google (100 billion searches a month), or even Bing or Yahoo, but the growth demonstrates a real interest in private searching.
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